Fuzzy logic : Fair and Lovely Cream
When i read this caption i wonder..are you implying that lovely are only the fair folks.? And are you telling me that when u become fair..then u will become lovely.?? And that this fairness cream is a passport to the ohhh lala..feeling.
So it means that when i use this cresm i will become fairer and if iam brown or black(due to skin pigmentation) the use of this cream will change my skin to a fairer look
.The ad on the television also confirms this desirability towards fairness.The girl gets a job, the marriage gets arranged..all in a jiffy..that too only after the use of this cream.Are you trying to tell me that this cream can change my skin to a fairer color and therefore my life will change.
Since when has skin colour determined attributes like being skilled, responsible, punctual, a good decision maker,that makes you employable ? Which are considered worthwhile in the process.Similar in the case of marriage. Where fairness determines that all is well and its a yes from the boy looking for a fair bride.
What about compatability,commitment,loyalty as a consideration for a yes from both sides.
Does it mean that all other than fair remain unemployed and unmarried.
To me the label fair and lovely stinks of a racist propoganda.It makes people feel inadequate and not ok with themselves.This is obvious as the sale of this cream is in large numbers.Every Fair and Lovely and Fair and Handsome that is sold to me spells a different story.The consumer feels i need this cream to change my life.I do not accept myself as i am.And if i look fairer Iam likely to be more desireable for the other sex
All of which to me devalues the user,lowers the confidence and capitalizes on thr feeling of inadequacy adovcated through these advertisments.
Instead build confidence of consumers , change attitudes towards self acceptance, and increase self esteem...all an inside matter to be worked upon.
To me fair and lovely is surely unfait and far from lovely..!! Users think before you buy.Value yourelf more than the cream..!!!
When i read this caption i wonder..are you implying that lovely are only the fair folks.? And are you telling me that when u become fair..then u will become lovely.?? And that this fairness cream is a passport to the ohhh lala..feeling.
So it means that when i use this cresm i will become fairer and if iam brown or black(due to skin pigmentation) the use of this cream will change my skin to a fairer look
.The ad on the television also confirms this desirability towards fairness.The girl gets a job, the marriage gets arranged..all in a jiffy..that too only after the use of this cream.Are you trying to tell me that this cream can change my skin to a fairer color and therefore my life will change.
Since when has skin colour determined attributes like being skilled, responsible, punctual, a good decision maker,that makes you employable ? Which are considered worthwhile in the process.Similar in the case of marriage. Where fairness determines that all is well and its a yes from the boy looking for a fair bride.
What about compatability,commitment,loyalty as a consideration for a yes from both sides.
Does it mean that all other than fair remain unemployed and unmarried.
To me the label fair and lovely stinks of a racist propoganda.It makes people feel inadequate and not ok with themselves.This is obvious as the sale of this cream is in large numbers.Every Fair and Lovely and Fair and Handsome that is sold to me spells a different story.The consumer feels i need this cream to change my life.I do not accept myself as i am.And if i look fairer Iam likely to be more desireable for the other sex
All of which to me devalues the user,lowers the confidence and capitalizes on thr feeling of inadequacy adovcated through these advertisments.
Instead build confidence of consumers , change attitudes towards self acceptance, and increase self esteem...all an inside matter to be worked upon.
To me fair and lovely is surely unfait and far from lovely..!! Users think before you buy.Value yourelf more than the cream..!!!
